Summary

Join our Oscar-style VIP Swag Bag for SHOT Show 2025 to showcase your brand to 55,000+ industry professionals and over 20,000 booth visitors. This initiative connects you with influencers, decision-makers, and media while growing B2B and B2C leads—even if you’re not exhibiting at SHOT Show.

For 2025, we’re improving on last year’s success by honoring true heroes, spotlighting advocates for meaningful causes, and ensuring your brand stands out in front of this influential audience.

Giveaway Breakdown:

• 5 Bags: Honoring heroes who demonstrated exceptional courage.
• 5 Bags: For advocates and organizations driving meaningful change.
• 10 Bags: Targeted at high-profile recipients, including influencers and celebrities.
• 2 Bags: Giveaway opportunities to drive email list growth (1 at SHOT Show, 1 online).
• 3 Bags: Reserved for high-profile individuals making unannounced SHOT Show appearances.
• In the unlikely event that any bags remain, they will be given away at events like IACP, PSE, TTPOA, and SWAT Round-Up to further capture emails and grow contact lists. A full list of recipients will be shared with partners post-event.

Why Partner With Us?

2024 Recipients included high-profile figures like Donald Trump Jr., Vivek Ramaswamy, David Goggins, Chuck Lidell, Jack Carr, and Shawn Ryan.

Previous year’s VIP Swag Bag was featured in Officer.com, Recoil Magazine, Gear-Report, and American Handgunner.

Last year, 30 companies, including Wiley X, Suunto, and Tactica Knives, contributed products to the swag bag. This year, we’re building on that success with an even bigger and more focused opportunity, ensuring your brand makes an even greater impact.

1. Honor True Heroes

• Highlight individuals who have demonstrated exceptional courage and contributions in their field.
• Showcase these stories to inspire audiences and reinforce the bag’s connection to meaningful values.
• Allocate 5 bags to these honorees to ensure their recognition aligns with participating brands.

2. Spotlight Advocates for Meaningful Causes

• Celebrate influential individuals and organizations driving impactful change.
• Ensure these recipients represent causes that align with audience values, increasing the perceived value of participation.
• Allocate 5 bags to these advocates, amplifying the reach of participating brands to their networks.

3. Maximize Exposure to High-Profile Recipients

• Target carefully selected influencers, celebrities, and media professionals with large, engaged followings.
• Secure high-profile mentions and social media shares to elevate brand visibility.
• Allocate 10 bags for these high-profile recipients to maximize brand exposure.

4. Drive Engagement and Email Capture

• Use the swag bag as a tool to grow both B2B and B2C email lists.
• Offer 2 bags as giveaways:
• 1 in person at SHOT Show to grow B2B leads.
• 1 online via social media and web platforms to attract B2C leads.

5. Reserve Opportunities for Unplanned VIP Engagement

• Prepare 3 bags for high-profile individuals who make unannounced appearances at SHOT Show, ensuring flexibility to capitalize on spontaneous opportunities.

6. Extend Reach Beyond SHOT Show

• In the unlikely event that any bags remain, use them to engage audiences at other industry events like IACP, PSE, TTPOA, and SWAT Round-Up.

7. Foster Strong Partner Relationships

• Share a complete list of recipients with partners post-event, allowing for direct connections and relationship-building.
• Create a collaborative opportunity for brands to align with influential figures, media outlets, and impactful causes.

What We Handle:

• We’ll manage all the logistics to make it easy for you.
• Entry Form Creation - We’ll handle all the technical details for collecting and managing entries.
• Promotional Assets: Custom graphics and messaging ready for email and social media use.
• All outreach to Heroes, Influencers, and other participating brands. 

Joining the SHOT Show 2025 VIP Swag Bag is a straightforward way to secure a presence at one of the industry’s largest events, offering unparalleled exposure and connections:

What We Need:

• 30 items from each participating brand to include in the swag bags, showcasing your product directly to high-profile influencers, advocates, and industry leaders.
• For High-Ticket Items: If your brand offers high-value products, we request 2-5 items instead, which will be strategically placed to maximize visibility and engagement.

Your Commitment:

To ensure maximum engagement, participating brands must:

• Send out a minimum of two emails to their subscribers promoting the initiative.
• Share the initiative at least twice on social media through posts, stories, or ideally both.

What Is Shot Show?

The Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the world’s premier event for professionals in the shooting, hunting, outdoor, and law enforcement industries. Organized by the National Shooting Sports Foundation (NSSF), it takes place annually in Las Vegas and serves as a central hub for innovation, networking, and industry growth. The show attracts over 55,000 attendees from around the world and nearly 2,500 exhibitors, making it the largest event of its kind.

SHOT Show is the ultimate platform for showcasing new products, building relationships, and setting trends for the year ahead. Exhibitors range from firearms manufacturers and tactical gear companies to outdoor equipment suppliers and survival tool makers. The audience is equally diverse, including retailers, distributors, law enforcement professionals, military personnel, media representatives, and influencers eager to connect with the latest innovations.

For companies, SHOT Show offers an unparalleled opportunity to launch products, reach key decision-makers, and solidify their presence in the industry. By exhibiting, brands gain exposure to thousands of buyers and purchasing agents, ensuring their products make it onto store shelves and into the hands of end-users. The event also provides a unique chance to connect with media and influencers, generating buzz and amplifying visibility far beyond the show floor.In addition to its networking and promotional benefits, SHOT Show allows companies to observe market trends, stay competitive, and foster long-term partnerships. Whether launching a new product, expanding reach, or building relationships, SHOT Show is the cornerstone event for businesses in the shooting, hunting, and outdoor industries.

Why People Attend SHOT Show:

• Discover New Products: Attendees explore the latest innovations in firearms, tactical gear, and outdoor equipment.
• Build Relationships: It’s an unmatched opportunity to meet with industry leaders, brands, and peers.
• Gain Insights: Attendees observe market trends and gain knowledge to stay ahead in their fields.
• Networking: Professionals connect with buyers, suppliers, and potential partners.

Why Companies Exhibit at SHOT Show:

• Product Launches: Brands unveil their latest offerings to a targeted, engaged audience.
• Reach Decision-Makers: Exhibitors connect with buyers and distributors who influence purchasing decisions.
• Media Exposure: The event attracts influential media outlets and influencers who amplify brand visibility.
• Industry Benchmarking: Companies observe competitors and trends to stay competitive.
• Foster Partnerships: SHOT Show is a hub for creating lasting business relationships.